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Ample Pleasure Intimate Apparel

Ample Pleasure Intimate Apparel

Challenge

The client needed a attractive, reliable shopping cart solution with an easy to use administration.  The content would rarely need to be updated but the ability to upload new products and modify existing products needed to be updatable via spreadsheet.

Solution

For this project we chose to use OsCommerce since content would be static.  We designed and implemented a custom theme that complemented the clients company look and feel.  On the backend of the store we implemented customized reports, the ability to upload and modify products via Excel spreadsheet,  streamlined the checkout process, and partially automated the shipping process by tying into USPS.  We also studied the clients vertical to determine their relevent keywords and optimized the page strucure of the site to highlight those terms, started an affiliate program and recruited their initial affiliates.  We also integrated a blog to allow the client to add content at will which also tied into the SEO strategy.
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